Chips have for ages been a favorite snack for Americans, but they might be starting to lose their edge. A recent study from Nielsen finds that sales of meat snacks, like where to buy beef jerky and convenience-packaged dry sausage sticks, has exploded, while chip sales have slowed. And when Slim Jims are what comes to mind, reconsider: New competitors have entered the market, driving growth by emphasizing their wholesome qualities and marketing toward consumers on specialized diets.
Meat snack sales have risen 3.5 percent over the last year to $2.8 billion, in accordance with Nielsen, with 7 percent compound growth throughout the last four years. Though chips sales are definitely more than twice that amount, the course posted a dollar expansion of just 1.7 percent last year.
American households spend an average of $25.81 on meat snacks each year, which puts them in second spot in the salty snacks category, behind the normal $35.37 people dedicate to potato chips. Households spend more money on meat snacks compared to they do on cheese snacks, popcorn or corn chips, though which may be because meat snacks can command higher prices.
So what’s with all the sudden rise in popularity of jerky? Individuals are snacking more and eating fewer take a moment meals, which contains led them to find “snacks that pack a nutritional punch” said David Walsh, v . p . of communications and membership for SNAC, a major international trade association for your snack industry.
There has also been a dietary trend away from carbohydrates and toward protein, which may lead some consumers to eat fewer chips and more meats, particularly meat snacks. “Meat snacks have benefited from the increasing prevalence of Americans looking to eat more protein within a healthful diet,” said Jordan Rost, vice president of consumer insights at Nielsen, inside an email.
The marketplace for them is growing even while meat departments in grocery stores are lagging, based on Food Navigator, which reported that sales in grocery meat departments declined 2.5 percent this past year. That decline was as a result of deflationary pressures that have brought down the expense of meat, said Rost.
Many newer, upscale brands have eschewed the hypermasculine marketing that brands like Slim Jim once favored. They’re very likely to highlight the fact that their meat is grass-fed, and their products are gluten-free and Paleo diet friendly. Consumer research firm Mintel learned that nearly three-fourths of consumers crave healthier salty snack options, and therefore 79 percent want so that you can recognize a snack’s ingredient list, as outlined by trade publication Convenience Store Decisions.
That’s why you may well be seeing a lot more of brands like Naked Cow, whose motto is “Just Beef Jerky – No ‘Udder’ Stuff”; Chomps, which touts its Whole 30 approval; and Epic Provisions, which puts the amount of grams of protein in all of its bars in huge font, in addition to “100 percent grass-fed.” Many items are geared toward Millennials, specially those doing CrossFit, a demographic to whom some brands, like Wild Zora, market directly.
That move is consistent with overall snacking trends. “Things like organic, natural snacks, clean label, are growing as a whole,” Walsh said.
Big brands are catching on, too. ConAgra, which owns Slim Jim, recently purchased Duke’s, a maker of snack sausages with folksy branding that emphasizes whole ingredients. In 2015, dexjpky87 purchased Krave, a brandname making meat sticks with things that appear to be a gourmet meal: spicy red pepper pork with black beans, or sesame garlic beef with sweet potato.
But tend to meat snacks beat the chip industry? It’s unlikely to take place soon. While the marketplace for meat snacks is increasing at a faster rate, potato chips still come out at the top regarding units sold: As outlined by data offered by Nielsen, over 3 billion packages of potato chips sold in the last year, compared to 900 million meat snacks.