TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that we enjoyed a unique product the nation was clamoring for, we started offering franchise opportunities these year. Since that point, we’ve continued to cultivate to in excess of 360 stores nationwide.
Our company is also continually researching ways to keep our customers satisfied and coming back for more. That’s why we joined forces with Mrs. Fields® in 2000 to become Mrs. Fields Famous Brands. Today, TCBY Frozen Yogurt leads the market in nutrition, taste, and new product innovation, always reaching to anticipate the evolving wants and needs of our customers.
We’ve remodeled our interiors and our brand to reflect our forward-thinking outlook on the future using a modern brand name and logo, colorful palette and stylish interior decor. We’ve been creating a legacy of great tasting, healthy frozen desserts for the past thirty years and we don’t possess aim of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the initial TCBY in Little Rock, Arkansas. TCBY began franchising the subsequent year, and through 1984 there was over 100 stores.
Just before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit coming from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved into the tallest building in Arkansas, Simmons Tower situated in downtown Little Rock, and also the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY during early 2000 and have become Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there have been 1,777 TCBY locations throughout the country. By 2011, after several waves of closings, there have been 405.
Products and promotions
TCBY offers frozen yogurt in a selection of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores offer only soft serve. The new concept stores adhere to a self-service model, with customers being charged by weight. Soft serve yogurt comes in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, along with various rotating flavors. TCBY also serves drinks like Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies made from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in 2 self-service company stores in the headquarters of Salt Lake City.
2010 also saw the opening of a prototype store in Salt Lake City, Utah, operating within a different business design. Instead of customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their own combination of fruit or candy toppings, and pay by the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of its yogurt having a more nutrient-rich profile. The company brought down the fat content of its yogurt to below 2 percent, so that it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to offer you Greek frozen yogurt. Each and every year, TCBY Times offers mothers throughout the nation a free frozen yogurt on Mother’s Day, and fathers a totally free frozen yogurt on Father’s Day.