What’s the easiest approach to attract more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Do they really measure success in terms of trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Will they be transparent or do they really hide fees?
* Do they manage your marketing to suit your needs?
* See below for the particulars on each.
1. Do they really measure success in terms of new patient leads?
Should you own a practice, the goal of medical marketing is always to do just one thing, which is to have more new patients calling or emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of the things can be transformed into new patients and sales.
Most medical marketing firms make an effort to bury you in data about items that has no tangible benefit. Many will even request you to put special coding on the website throwing off your current marketing metrics. Instead look for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales tactic to sell something people may wish to dump inside a month or two that keeps you spending money on 6-one year for something that does nothing. Make sure to pick a medical marketing firm that charges over a month to month basis. This way, they’ll must still earn your business every month.
3. Can they provide proof the service(s) generate more new patient calls?
Ever endured someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is that none of those work and something is even illegal. There is certainly zero proof that using these marketing tools will attract just one new patient. However, there is lots of evidence these are just ways to charge your practice for services who do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not merely annoying, and when it worked would mess with this scheduling. The truth is, it doesn’t generate leads. Smart idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for many local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then talk to a few clients who’ve tried it.
4. Could they be transparent or will they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a standard ripoff strategy in the market is to charge for Pay-Per-Click ads based on a mythical ad cycle, say $1000 per cycle. Then this firm refuses to actually provide information on how most of that cash will actual AdWords spend versus into their pockets.
The only transparent approach to charge for medical PPC is to charge a monthly management fee and after that perhaps you have pay for the AdWords spend entirely on your bank card. This way you know just how much you are paying the marketing firm to handle your medical PPC and how much visited Google’s AdWords.
5. Do they manage your marketing for you personally?
There are a lot of low-cost online marketing services on the market that offer you usage of software so you can manage your marketing yourself. For example, you can find a handful of businesses that sell online review software, and almost none that train your team how to use it and be sure it’s helping you.
Getting use of powerful website marketing tools is wonderful, in principle, for those who have a Ph.D. in internet marketing and 40 hours per week to spare. On the other hand, if you currently have employment helping patients, these are generally just a big total waste and money.
Be sure to check that the marketing firm does the work, so that you can concentrate on whatever you do best that is helping patients. What’s the easiest method to attract new patients? Make sure for each dollar you put money into lead generation you’re getting nlphhf and a positive ROI. It’s that simple. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads as well as other items that does nothing for the medical practice.