Online Press Release Distribution – leveraging anchor text links for greater seo impact. Using press releases as a promotional tool has changed dramatically over the last several years. More than ever, savvy marketers are leveraging online syndication services to distribute their press releases over the net. This tactic paves the way for driving ultra-targeted prospects to your site from the major search engines. However , many people aren’t getting the full SEO value from their Google News Index Site. We are going to solve that today.
Why Are Links Important Within SEO Press Releases?
The search engines – notably, Google, Yahoo, and Bing – have a single overriding goal: to offer query results that best meet their users’ needs. To achieve that, they utilize complex algorithms. There are dozens of factors contained in these algorithms to help search engines like google find out who “deserves” to be placed in the top positions for just about any given query. Just about the most key elements is links.
With regards to optimizing your PRs for search engines like google, links are definitely the key. They may be what drive the engine of the ranking algorithms. The science of linking is complex, but the methods used can be boiled down into two categories: links in your press releases and inbound links generated from syndicating your releases.
Links For Generating Direct Traffic
Surprisingly, a lot of Quick Press Release Publish are written and distributed online without links included within your body. That’s a difficulty; those that read your news release are unlikely to proactively look for your company, even if they find your release engaging. A link gives readers a good way to visit your web site. It generates direct traffic from the press release.
But, even which is not enough.
When you write a press release for online distribution, there is a unique opportunity to sprinkle links throughout its body. Links draw readers’ attention. If even the slightest spark of interest exists, clicking the hyperlink becomes practically irresistible. This too, generates direct visitors to your web site.
And we can take this even further.
The driving force behind a link’s power, both in its psychological influence on your reader and its effect within the context of SEO, will be the anchor text. The text which are linked attract attention. For example, a hyperlink with the anchor text, “water repellant golf balls” is much more engaging than “click this link.” Golfers who read your news release are more inclined to click right through to your web site.
Leveraging Anchor-text Links For Enhancing Your Internet Search Engine Positioning
Generating direct traffic out of your press releases is very important. But, your links also play a key role in pushing your site towards the top positions in the search engines. That exposure can drive a flood of targeted visitors for your site.
As mentioned previously, Google, Yahoo, and Bing count on algorithms to ascertain the likelihood your internet site will satisfy the requirements their users. The search engines use a rating of thematic relevancy and authority for your site as a whole as well as to each individual page. To achieve that, they consider the links pointing in your site (and pages, respectively). Here is where your press releases deliver an additional advantage.
Whenever your news release is syndicated across multiple sites, all of those sites link back to your own (assuming you’ve included links in your release!). That builds your inbound link profile. From Google’s perspective, those links imply “votes” regarding the need for your website for that theme of your own anchor-text.
Using our previous example, suppose multiple sites syndicate your news release about “water repellant golf balls.” The production features a link – or three – to your web page with this specific anchor text. Within this case, Google begins to identify the theme of your site. They begin to understand the page to which the links are pointing is applicable when individuals search for “water repellant golf balls.” The key here is your anchor-text.
In terms of the authority of the site (and by extension, its value to get a given theme), the search engines consider several criteria. The quantity of domains linking in your site is one of them. All yehueu being equal, 100 links from one domain implies less authority than would be the case were those links provided by 100 different domains. This is why wide distribution of your press releases is important.
We’ve only scraped the surface of search engine optimisation in the context of White Label Press Release. There’s a lot more to clarify, which we’ll approach soon. Meanwhile, begin using the suggestions above to develop visitors to your web site, and improve your rankings in the major search engines.