Search Engine Optimization Costs can be greatly affected by answering some fundamental questions on your business and SEO plans, objectives, along with other consideration. Here are some questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement Search engine optimization themselves:
1.What exactly is the number one priority, objective, or goal that you want to achieve through your website marketing efforts?
Want to establish your company being an “authority site”?
Are you trying to develop a community using social media marketing?
Have you been trying to generate more leads to fill the sales funnel?
Are you are attempting to attract more customers to your retail or physical location?
Precisely what is your desired outcome for visitors to your web page?
What exactly is your “business model” for the website marketing?
The responses to such questions will impact the internet marketing strategy, approach, or techniques which are most suitable.
2. The Major SECRET of Internet Millionaires and nearly all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals with their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – This Is A FUNDAMENTAL REQUIREMENT.
To become more specific – targeted prospects is exactly what matters most. Attracting targeted visitors essentially signifies that the targeted traffic to your website happen to be pre-capable to the extent that you will be presenting them with information that is certainly aligned in what they are searching for. This assumes, of course, the methods utilized to attract them are consistent with seo and search engine optimization best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you – and how can you get more?
Which keywords do prospects use while they are searching online for what you are offering?
Where can be your business currently ranked for anyone terms in the major search engines?
How competitive are the keywords that you will be currently using to promote your small business?
How viable is it that you are able to rank for all those keywords in the future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that the particular web-page appears on the first page in the natural “organic” Search Results Position (often known as from the acronym: “SERP”) in reaction to your find a particular keyword or keyword key word, OR that the advertiser has outbid other advertisers to appear in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of men and women search online before creating a purchase.
72% of men and women use Google when performing online search.
98% of people choose a business on “Page 1” when you make a “buying decision”.
Conclusion: Should your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will be passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that individuals performing online searches increasingly look beyond the Sponsored Results and straight to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for brand new websites, to check keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or otherwise not prominently displayed inside the search results….BUT…the value of the bought traffic may be worthless…especially if it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there exists frequently a temptation to try and replace with lost time by buying traffic from advertising brokers (i.e. the “content network”). As tempting because it is to produce “traffic” fast applying this method, it ought to be understood that there are very real risks associated with it.
Anyone with a legitimate credit card charging capacity can generate traffic fast. Beware, however, that the traffic generated from many of these sources is a total waste of income. Ask almost anyone who has used it.
Obviously, Google and Yahoo have made literally huge amounts of dollars by selling this kind of traffic (i.e. paid clicks). In the early days of AdWords and AdSense great deal of savvy internet marketers created internet marketing empires by functioning as advertising “arbitrage” agents. For the past several years, however, a lot of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you wish to use paid advertising to get traffic, proceed carefully – and limit your spending up until you verify the cost/benefit ratio of the advertising program is within your accepted tolerances, and expectations.
6. Market And Keyword Research – and How to “re-position” your company online (if needed).
Among the smartest things you can do, and definitely one of the first things you really should do, would be to perform some basic market and keyword research. Only by conducting detailed keyword research can you know how to proceed with your online marketing efforts. Only after performing niche research can you see whether you will end up wasting time and money (and lost-opportunity costs) by attempting to market your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about this all at no cost by utilizing the Adwords Keyword Tool.
Start by entering a broad term that concerns your company or niche. Then scan the final results for your keywords you might be currently using.
Then review the competition, both when it comes to AdWords and in addition in the major search engines itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be hard to rank for. This is also true in the event the SERP effects are for main indexed pages.
On the other hand, when the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and if they are not from “authority sites”, but alternatively from blogs or smaller sites, then ranking for anyone particular keywords may be achievable, and maybe even relatively easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Details for Lead Generation
The most crucial missing element from most business websites may become a “lead capture form”. It’s hard to think by investing in literally billions of websites published, a lot of websites lack this kind of valuable but inexpensive and simple-to-implement tool.
Lead capture forms have already been available for about 10 years. And we have all grown accustomed to utilizing them – as consumers, or as “subscribers”. You may be looking over this information because of having entered your email address into a basic lead capture form (sometimes referred to as a “squeeze form” or “squeeze page”, for the way it is actually implemented).
Lead capture forms are usually integrated with Auto responders like Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
In case you are trying to develop any kind of economic intelligence regarding your website visitors, and seeking to build a follow-up rapport with them, it is essential to incorporate lead capture forms in your website.
At the most basic level, establishing a lead capture form can be accomplished within a few minutes.
8. Understanding Web 2. and exactly how Social Networking Can be Leveraged to Facilitate SEO and to Improve Your Business:
Web 2. and Social Media Marketing are extremely complex and dynamic developments. The simplest way to understand the potential of Web 2. and Social Media, with regards to how they can help you grow your business is this: Make It Easy For People to discover You and also Whatever You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore that they are preconfigured (generally) to allow for RSS feeds, Social Network Sharing, Commenting, etc.
It’s no secret that the way Google (and other leading search engines like google) rank their search engine rankings is essentially based on what other people think. It follows the more and more people who hyperlink to your website, the greater Google will consider jmkuiz site to be an “authority site”, or at best a meaningful site, in a particular niche, or for certain keyword terms.
The simplest, cheapest, and one of the most effective things that you can do in order to improve your seo is to add a blog in your website (or allow it to be your website), as well as create meaningful and relevant content on a regular basis (e.g. 4 times a week or more).