Every time I read and hear people talking about online marketing for businesses, they seem to approach the niche with big businesses in mind or marketing that is ideal for national or international audiences; put simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the businesses that are in need of help!)… but, what about your local dentist in Northampton? or internet marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little cafe on the high-street in your local town? These small enterprises that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
With this particular in mind I would like to address a few of the issues that face small enterprises and just how they can captalise on a growing trend in using the web for searching local services and goods.
The thing is, online competition for local business owners is insanely low. If you are involved in marketing your business online, you’re probably expending whole day competing in ridiculously competitive markets. Right the average town and city up and down the country has minimal competition for local search. You don’t need to be fighting with all the heavy hitters inside your online market spot in order to position your business facing customers or potential customers for the local area. This is because there is a huge gap in the online local market place that local business owners can exploit to have new business coming through their doors.
Below I set out some of the easiest things which you can do to help make your business more visible online for local search.
You need to understand that the internet is one of the primary approach to information gathering. Just think of your behaviour. Out from the last 10 times you needed to find some good information, do you pick the Yellow Pages? dictionary? go to your local library? or have you just ask Google?
With something like two-thirds of all the searches for local business information done online (TMP Directional Marketing 2008) it can make plenty of sense to make sure that your business is optimised for local search.
So, should you be a small company that provides goods or services in your local area, the question you should ask yourself is……
– Have you been struggling to get business from the website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Do you wish you could get more quality visitors and enquiries?
……in the event you answered yes to any of these, then ask yourself, WHY?
With the much scope and chance of small businesses to optimise their services for his or her local market, there is not any rhyme or reasons why online business generation can not work to suit your needs.
Simple Tips and tricks for Small Local Business Owners to obtain Noticed on Google
1. Obtain your business placed in Google’s Local Company Centre – Being listed in Google maps and Google local has quickly surpassed the significance of being placed in business directories such as the yellow pages. Ensure your business shows up when someone searches your small business name and keywords related to your company.
i. Establish a business address in the city where you want your site to rank, in case you are targeting a spot which is not the area of your registered business address. ii. Join a local chamber of commerce and request a link looking at the site. iii. Perform a search to your target town or city i.e. do a search for “town, city, county”. Through the search engine rankings get links through the top pages related to your target town, city or county. iv. Connect to your Google listing from the website making use of your target anchor text. v. Include localised key phrases in your backlink building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your customers to analyze your services and products publicly to enhance your rankings and offer social proof value towards the products or services which you provide. This can have great results when reviews are positioned in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for any business or subject will definitely being to show up more often on the first page of Google’s search engine results. Some suggestions to get your business’s news leads to Universal Search:
i. Ensure that you send our your press releases on a regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication to many other sites. iv. Anchor-text target keywords in the press release for your site along with other sources. v. Incorporate your target keywords within your alt tags with any images submitted along with your press releases.
4. Video Online video marketing is no doubt one of the best methods to present an idea, showcase the advantages of your business, or just just to obtain your message across in an entertaining way, even if it’s simply to improve your business’s brand awareness.
Video results in search engine listings are constantly gaining in popularity and visibility, so make sure video content is optimised for your target keyword. Video can also be quite possibly among the most effective ways webmasters have in penetrating difficult search terms/markets with technological advances it really is far more easy today to record, upload and publish video content to the net than ever before before.
These are generally but some of the simplest and quickest tricks and tips for getting your company presence felt inside your local online market. 2009 saw the start of some significant changes in how Google’s search engines organises information using the launch of Universal Search. This will carry through into 2010.
This year, you will quickly notice that search engine listings will not be about ranking for number one. With Google’s new (launched at the begining of 2009) Universal Search options filtering into how its search results qqwzcz are displayed, you may be seeing other sorts of web content starting out show on its search pages – white papers, images, news, product search, video, blogs, etc.
What this implies for businesses is the fact that internet market has radically changed on the last 12 months. Effectively, Google (which carries over 70% from the online search market) has flipped everyone upside down. Thus the market is wide open and local search can be exploited more than ever before before. The person you thought was your internet competitor yesterday may not be your competitor!
For now the key to success online is diversity marketing. Pay particular awareness of what’s happening in Google’s world, learn how to see through Google’s eyes and focus your business marketing in media that Google loves. In the event you would like more information about internet marketing service in Milton Keynes or perhaps for the local market or have particular challenges in getting more local custom, then we would most likely love to hear from you.